Samyuktha Shivakumar
Looking for strategic opportunities in the field of marketing
Bangalore, Karnataka Email me on Indeed: indeed.com/r/Samyuktha-shivakumar/
cabce09fe942cb85
WORK EXPERIENCE
Marketing Operations Specialist & Product Marketer
Thoughtworks Bengaluru, Karnataka
August 2012 to June 2016
Product Marketer GOCD, Thoughtworks Studios
Responsible for shaping the product marketing strategy of GOCD, an open source continuous
delivery product supported by Thoughtworks
Worked
cross-functionally with product research and development, design, customer operations
and PR to deliver integrated go-to-market strategies for new app releases and product launches
Led research initiatives analyzing behavioural metrics, driving and monitoring member insights,
and owning competitive insights by using tools like Google Analytics
Project headed the revamp of the GOCD website by working in tandem with the design and
development team
Established a consistent process to handle the launch of new product versions and ensured it
worked on a recurring basis
Worked with the development and management team to publish relevant content to the open
source community on a regular basis
Built a strong digital marketing strategy and leveraged the use of several tools to stay on top
the product's online presence and reach:
BuzzSumo, Hootsuite, and Tweet Deck for social media marketing
Google Adwords for SEO
Buzzstream, Medium, Wistia and Quora for content marketing
Marketing Operations Specialist Global Marketing
Planned and executed global marketing events to build email campaigns, target audience lists,
communication collateral and follow-up processes
Expert user of the marketing automation tool Marketo; worked with regional marketing teams
globally to set up their systems from scratch
Proactively worked on identifying new customer groups and developed optimal channels to
reach them
Led the creation and management of a marketing performance dashboard that reported on
marketing investment, conversion, and overall campaign performance
Responsible for providing reliable and consistent metrics on the effectiveness of marketing
campaigns to stakeholders, and strategies to improve them
Worked in tandem with the design team to develop email and landing page templates, and
created relevant content for them
Provided expertise and guidance about marketing automation best practices to global
marketing teams by setting internal benchmarks, and ensuring high quality across all regional
campaigns
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Established an effective process for onboarding new users to Marketo, and developed the
required training material
Co-ordinated with sales leads to develop an ongoing program that managed all stages of lead
development, from cold nurtured inquiries to closed opportunities, ensuring timely follow-up on
qualified leads
Highlights at Thoughtworks:
Successfully worked with marketing teams in US, UK, Australia, China, Brazil, South Africa and
Uganda
Underwent training with expert Marketo consultants in San Mateo, USA
Spoke at a number of internal conferences on the impact of marketing automation on business
and related topics
Consistently recognised by management for working effectively with globally distributed team
members and successfully completing campaigns
Marketing Specialist
Oracle Bengaluru, Karnataka
June 2009 to July 2012
Marketing Specialist Hardware Programs Lead
Designed and executed campaigns based on key industry trends and strategic market
opportunities
Developed innovative programs aligned to business requirements and sales priorities
Worked on campaign target lists, key messages, calls to action and success metrics
Aligned closely with stakeholders like Product Marketing, Field Marketing, Sales Consulting and
Sales Management teams to execute campaigns
Published regular reports on program results, highlighting patterns, growth trends, best
practices and key learnings
Ensured sales team's readiness through effective sales training and continually worked to
optimize processes
Business Analyst Channel Support Specialist
Extended complete sales support to Oracle North America Alliances & Channel Sales team
Assisted Field Channel Managers in indirect deal closures with complete operations support
from order to cash
Primary point of contact to the four exclusive distributors of Oracle and other tier two partners
in the North America region
Managed the non-standard approval requests through Oracle's unified approval chain
Supported Group Sales Director in identifying new growth areas & practices in line with sales
strategies
Highlights at Oracle:
Was awarded the 'Most Valuable Player', an accolade given to the top performer of the team
Winner of an internal contest for achieving the highest SLA on a consecutive basis
Instrumental in training the new hires and on-boarding them within a short span of time
Recognised by senior management for being a key contributor to the sales team
Analyst - Operations
TESCO Bengaluru, Karnataka
June 2006 to November 2006
Worked as an analyst with the Accounts Payable team
Responsible for processing vendor invoices
EDUCATION
Post Graduate Diploma in Business Administration in Marketing and
Human Resource
Mount Carmel Institute of Management Bengaluru, Karnataka
June 2007 to May 2009
SKILLS
Project Management, Product Marketing, Campaigns Management, Digital Marketing, Social
Media Marketing, Marketing Operations, Content Marketing, Channels Operations, Marketo
Admin User, Microsoft Office, Cross Functional Marketing, Salesforce, Marketing Programs,
Global Marketing, Marketo, Training
LINKS
ttos/wlinkedincoinsayiktha-shivakuar-85568213/
ADDITIONAL INFORMATION
Currently on a break to be with toddler child. Looking to get back to work now.
Hwwlinkedin.cow/in/salyuktha-shivakunar-85568213/