# Item Metadata (IM)
Especially for cold-starts, or new product introductions, it is important to have Item Metadata (IM). **Item Metadata is static information with respect to time, it varies only per fixed "item_id"**. Examples of metadata are type of item, product group, genre, color, class.
***Figure 3 - Example of Item Metadata with sample data records***

You are able to define your IM with JSON; this example supports the Figure 3 schema.
```
{
"Attributes":[
{
"AttributeName":"item_id",
"AttributeType":"string"
},
{
"AttributeName":"food_category",
"AttributeType":"string"
},
{
"AttributeName":"food_cuisine",
"AttributeType":"string"
}
]
}
```
**For a more comprehensive list of considerations, visit the [item metadata documentation](https://docs.aws.amazon.com/forecast/latest/dg/item-metadata-datasets.html) page.**
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