|    |    |    |    |
| --- | --- | --- | --- |

  

**Table of Contents**
=====================

[[_TOC_]]

**Deploy Communications Plan**
------------------------------

The objective of this action is to launch the activities set forth in the **Communications Strategy** and plan. The focus is to ensure Change Acceleration alignment with Cloud Migration team activity, alignment with executive sponsor, designated leaders and champions, HR and the internal communications team. It is of critical importance to secure commitment from executive sponsor and leaders throughout the deployment of communication activities to maintain focus on the benefits and business value and sustain overall stakeholder engagement.

  
First time practitioners can leverage the "Deploy Communication Plan" checklist provided within this document as a reference guide throughout the cloud migration.

### **Activities and Assumptions**

This document assumes the Communications strategy and plan is validated and approved by the cloud migration leadership team, the executive sponsor, HR and internal communications team. It also assumes the stakeholder analysis step is complete and the stakeholder matrix is current.

This document focuses on the "Communications" work stream of the Change Management plan. Change Acceleration areas of focus under "communications" include:

*   Communication Setup
    
*   Media Analysis
    
*   Key Messaging
    
*   Communication Development
    
*   Communication Deployment
    
*   Communication Monitoring
    

  
Note that all of the following steps relate to the components of the communications plan. Any plan would include the strategy, goals, audiences, messages, measurements and the tactics (timing, deliverables, budget, responsibilities, media, etc.). In the introduction, explain why the change is necessary and how it fits into the overall business strategy. Describe what is changing for each group, the role technology plays, and any process changes. Create communication planning matrix (i.e., what will be delivered, when, how, to whom, by whom.)

### **Activities Checklist  
**

| Area |   Description   | Status |
| --- | --- | --- |
|   Setup   |   Develop theme and brand for the project   |     |
|         |   Obtain approval of final theme and brand   |     |
|         |   Incorporate graphic identity into project standard templates   |     |
|   Media Analysis   |   Conduct Communication audit/assessment   |     |
|         |   Analyze results (media analysis, etc...)   |     |
|         |   Update communication assessment report   |     |
|   Key Messaging   |   Determine key organizational message set   |     |
|         |   Organize messages according to category (Consider timing frequency and vehicles)   |     |
|         |   Determine initial communication need/key message(s)   |     |
|         |   Determine medium and sender for initial communication(s)   |     |
|         |   Leverage Stakeholder Matrix   |     |
|         |   Align sponsor and leadership with communication deployment activities   |     |
|   Communication Development   |   Outline draft, review, approval and distribution process for communicating key messages with target audiences   |     |
|         |   Identify roles/responsibilities, reporting hierarchy for drafting, review and final approval   |     |
|         |   Establish internal team communication process (weekly meetings, etc)   |     |
|         |   Develop communication process flows   |     |
|         |   Develop communication production checklist   |     |
|         |   Develop and approve communication drafts (with customer)   |     |
|         |   Manage communication production process   |     |
|   Communication Deployment   |   Socialize communication deployment timeline   |     |
|         |   Ensure awareness and alignment with leadership teams and communication champions   |     |
|         |   Deliver final communications   |     |
|   Communication Monitoring   |   See the '**_Establish feedback loop_**' runbook within the '**Make it Stick**' section   |     |
|         |   Review information gathered from feedback mechanisms   |     |
|         |   Update communication materials with revised information (Presentations, FAQs, Portal, etc…)   |     |
|   **Note:** This is only a representative list of communication tasks and not an inclusive list. A comprehensive list resides in the communication plan.   |  |  |

 **Attachments:**