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title = "Business iQ"
chapter = false
weight = 4
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## What is Business iQ?
Business iQ is an industry first that translates code-level monitoring into immediate, clear and actionable insights, by correlating application performance, user experience and business outcomes. From the end user frontend to the application backend, AppDynamics is the premier platform, unifying full stack performance monitoring for **business and IT** departments.
#### Measure how your application performance impacts Business Health
Business Health dashboards help you understand how application performance impacts your customers and business. Stream and surface contextual insights that show you how performance impacts key business KPIs. Business iQ provides a unified and correlated view of business performance, technology performance and user experience.
#### Monitor and get alerts on the most business-critical paths within your application
User Journey dashboards identify critical steps users take with specific conversion events or other milestones in the customer journey. Find out where and when users abandon your application to identify latency or other potential performance challenges.
## How Does it Work?
Application Analytics powers Business iQ, a powerful component in AppDynamics. Integration of all of AppDynamics performance engines results in a dynamic, accessible set of data for every business transaction. Business iQ extracts the data, generates baselines and dashboards, and provides perspectives beyond traditional APM by enabling real-time analysis of business performance correlated with your application performance.
You can use Application Analytics with the APM, Browser RUM, Mobile RUM, and Browser Synthetic Monitoring product modules for:
**Transaction Analytics**
**Log Analytics**
**Browser Analytics**
**Mobile Analytics**
**Browser Synthetic Analytics**
#### Analytics Data Collection
- **Collect Transaction Analytics Data**
- **Collect Log Analytics Data**
- **Business Transaction and Log Correlation**
- **Collect Business Data From SQL Calls**
#### Using Application Analytics
- **Business Journeys**
- **Experience Level Management**
- **Search Analytics Data**
- **Visualize Analytics Data**
## View the Loan Approval Modernization Comparison
Let's look at the side by side comparison of the loan approval process, the before and after that validates the improvements our team has made.
**1 .** Click on the **Dashboards & Reports** option on the top menu.
**2 .** Double-click on the **Loan Approval Modernization Comparison** dashboard to open it.
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If you don't see the dashboard in the list then type in the word **loan** in the search box on the top right of the screen and it should then appear in the list.
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## Compare the Difference and See the Value
**1 .** The conversion funnel analysis includes a series of events that lead towards a defined goal.
- Funnels return the number of unique actors that successfully (or unsuccessfully) make it through a series of business process steps
- In this case it shows the number of unique loans that made it through each stage of the loan approval process
- Notice **how much improvement has been realized** in terms of the **number of loans processed** and **the overall conversion rate**
**1 .** With Business iQ we can capture and validate the improvements we've made reflecting the monetary value of approved loans.
- The value of all the approved Person loans
- The value of all the approved Business loans
- The Total value of all approved loans
**2 .** Business iQ makes it easy to correlate the performance and health of each step of the loan approval journey.
**3 .** We can also gain valuable insight into the segmentation of different types of loans approved.
We can see how AppDynamics Business iQ helps application teams drive key outcomes and accelerates your IT operations and your business. You can take a deeper dive into:
**The 6 Business iQ Use Cases That Drive Application and Business Performance**
**How Real-Time Data Can Drive Better Business Outcomes**
**AppDynamics Business iQ Named Best Data/Analytics Technology at Techies 2019**
**Nasdaq Begins Their Digital Transformation with AppDynamics**
{{< youtube 7lmq8dlDJK8 >}}
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The Business iQ dashboard seen in this section is a custom dashboard and the content it contains is real-time, dynamic, and reflects the data gathered from AppDynamics APM agents.
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## Next
Let's **review what we've learned and observed** in the **Modernize** section.