One or more custom attributes that your application reports to Amazon Pinpoint. You can use these attributes as selection criteria when you create an event filter.

The name of the event that causes the campaign to be sent or the journey activity to be performed. This can be a standard event that Amazon Pinpoint generates, such as _email.delivered. For campaigns, this can also be a custom event that's specific to your application. For information about standard events, see Streaming Amazon Pinpoint Events in the Amazon Pinpoint Developer Guide.

One or more custom metrics that your application reports to Amazon Pinpoint. You can use these metrics as selection criteria when you create an event filter.